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PAK'nRAVE

Client: PAK’nSAVE

PAK’nSAVE’s known for their low priced TV ads. But when TV ad placements are super expensive over the Summer holidays, and your target audience of youngsters aren’t even watching TV, you need to find fresh ways to show up.

So this year, we managed to convince Rhythm and Vines to let Stickman play out a 9 minute ad, cleverly disguised as a low priced DJ set.

PAK_DJ save-a-lot_A2 BRAND ACTIVATION.jpg

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